it’s hard to FIND THE PERFECT LAND ROVER
It began with an idea. An idea and over 250,000 miles of time behind the wheel of various LR3s. Maybe this vehicle really was meant for more than our quotidian uses. Maybe it just needed a few tweaks to stand out and up to whatever the sand, snow, mud and floods could toss our way. But finding the parts, much less the labour to get it all sorted, that was a very different problem.

so we built it ourselves.
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Dream it.
Just the essentials. Brush guard, check. Auxiliary lights, check. 18 inch Comp wheels, check. BFG KO3s or Goodyear DuraTrac AT 255/45/18 tires, check. Minimal but functional roof rack, check. 12,000 pound integrated winch tucked into integrated bumper, check. Traditional mud flaps, check. Boundless sense of adventure coupled wih insatiable desire to see lost horizons, well you have brought that with you haven’t you? If not, that’s OK too.
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Build it.
Land Rovers are inherently mercurial beasts built for the sole purpose of exploration. However they mostly see the inside of car parks and motorways. But just as many of us mainly sit at desks or order delivery most days, that doesn’t mean thats all we are meant to do. Like a Land Rover, beneath the veneer of civilization we all harbor a deep seated hunger for new lands and new adventures. These vehicles open those roads to our eyes and will go as far as we dare take them. In our experience, the driver bails out far sooner than the vehicle does.
